Modique is a product design project that was created to help make carrying makeup brushes a clean and hygienic experience. It is a travel sized makeup brush roll that helps to protect makeup brushes from the contents in a bag and also helps to prevent makeup residue on the brushes from rubbing off.
For this project, we went through various stages of planning, research and prototyping, as well as interviewing various sources, to help guide the overall design and manufacturing of the product we created. That also helped to influence the design and branding of Modique and its’ packaging.
The overall goal of this project was to create a detailed business plan to help promote Modique as a potential product for the consumer market. I went into depth from how to create value and credibility to my target audience, to the manufacturing and promotion of Modique, and so forth.
Click the button below to check out Modique’s brand story and why I came up with the idea.